Submitted by The Castle Pines Chamber of Commerce
The Castle Pines Chamber of Commerce has spent the past five months working on a re-branding strategy that showcases the value that the Chamber brings to both local businesses and the community. The Chamber is now thrilled to share the changes with the community.
In April, the Chamber introduced a new logo, and new informative email newsletters. “We broke out the content of our email blasts so that our readers do not get overwhelmed,” explained Chamber President Carla Kenny. “Our ‘Chamber Insider’ contains information about upcoming events at the Chamber, while our ‘Member Bulletin Board’ is a promotional venue for our members to let the community know about special offers, events, and much more.” May will bring further changes with a new look in the Chamber office, and an all new website.
The Chamber has worked closely with several of its members to make all of this possible. Victor Torres of Simple Website Services worked countless hours to create the new website, which not only looks amazing but is also loaded with information that is pertinent to both Chamber members and the local community.
Behind the scenes, Pamela Herrmann of Create Buzz Now was instrumental in guiding the entire process. “Pamela is an expert on marketing and branding and specializes in getting and keeping customers,” remarked Chamber Membership Director Amy Shanahan. “Her ideas and knowledge have not only changed our outward appearance, but her strategies have been implemented in how we do business with our members and how we interact with the community.”
Yolanda Bruce of BYG Promotions also lent her marketing expertise to the process by designing the new membership brochures and providing many of the decorative elements for the new office space. Interior designer Jeane Dole of à la carte Design worked with the Chamber to redesign the office space to make it much more professional and welcoming.
Greg Segal, chairman of the board of directors for the Chamber is thrilled with all of the changes. “We started 2016 with a vision of making our Chamber more relevant and providing exceptional value to both our members and the community. These changes are just the first step in this process and I personally could not be more excited by the results so far.”
For more information or to join the Chamber mailing list, visit www.CastlePinesChamber.com. Or visit us on Facebook at CastlePinesChamber.