By Michelle Post
The Golden Rule states, “Do unto others as you would have them do unto you.” And this rule not only works for life and business, but for the internet too. One question I often get from business owners is, “How do I get more reviews?” There are two answers to this question: 1. Ask for reviews and 2. Give reviews.
Don’t just be a taker and want more reviews for your business, but be a giver and give reviews to the companies you interact with every day. It has become too easy for us as a society to use the internet to share negative reviews. However, speaking for myself, I know I have more positive experiences every day compared to negative. We have three incredible tools at our disposal every day: Our authentic voice, technology (cellphones to be specific) and the internet. Using this combination of tools, we can share the love quickly and easily.
“The more you share, the more you receive to share.”
~ Lailah Gifty Akita
As business owners, it is essential to do unto others as we would want them to do for us. Therefore, share some love by giving reviews. I encourage you to make a list of the vendors you work with, the service providers who you regularly use, and the products (software, hardware, tools) you use to run your business. Then commit to writing one review a week for one person on your list. You will be surprised how much it will do for your social worth.
I am not encouraging you to do what I am not. I am following my own advice and am creating a list and have scheduled a weekly task on my calendar to share the love by writing reviews. If you want to “share the love,” create a short video review and post it into your social media streams and tag the person/service/product you are reviewing. Share the love in 2019 and watch how love comes back to you.