Three entrepreneurs have come together to create a unique business in the hat- making industry. The company, Harvey Martin (HM), is a mobile store: the owners come to an event, meet with customers to understand their personal styles and desires and then tailor hats on site. HM’s tagline is “custom hats designed with you.”

The venture began in early 2025 when longtime friends and neighbors Julieanne Martin and Anne Ingham, who have a lifelong love of hats (and each a sizeable collection), took a hat for reshaping to a store in Cherry Creek. They each ended up buying two additional hats for themselves and the store owner suggested that they should be in the hat creating and selling business. Julieanne and Anne left the store and realized they could turn “a shared obsession into a craft,” said Anne. “And there aren’t many hatmakers or shapers in Douglas County.”

Subsequently, Julieanne and Anne went to a three-day hat school in Denver. “We learned how to cut and shape and burn and brand,” said Julieanne.

Enter Aimee Krahn, a Buffalo Ridge Estates resident, who is the brand ambassador for HM. Aimee is helping with events and marketing and also with the special finishes for the hats.

“I am a crazy hat person, too,” laughed Aimee who met Anne through their sons’ lifelong friendship. “I probably have 200 hats, hidden all over the house from my husband.”

The three ladies’ backgrounds dovetail to create a formidable team. Aimee was a merchandising manager for Ralph Lauren corporate. Anne has an extensive background in apparel and home furnishing design, and Julieanne is known for her prowess as an entertainer. The name Harvey Martin is a combination of Julieanne’s last name and Harvey, which is a prominent name in Anne’s family. They wanted a moniker that was something easy to say and remember.

HM offers about seven different styles, fedoras or Western-style hats, with countless options for the personal flourishes they add on. HM is an “experience,” according to Julieanne.

How it works: There is a consultation with a client for the vision, and the trajectory is narrowed down based on individual style, customer’s height and head size, and the event where the hat will be worn. The customer picks the silhouette and color for the hat and then Anne and Julieanne hand craft the hat with a block and steam process, followed by crown and brim shaping. Next, the customer chooses band selection, interior finish and personalized branding, like feathers, branded initials or a concho. The entire process can take 20 minutes or up to an hour; pricing begins at $250.

“We blend the tradition of the American West with modern design elements so your hat feels as personal as it looks,” said Anne. “We find that after clients purchase our hats, they want to wear them all the time, not just to the event.”

HM is not a click and buy operation, meaning a customer cannot buy a hat from the HM website. And that is the way the ladies want it. The goal is for the team to be invited to corporate events, private parties and pop ups (temporary shopping venues). Customers wanting a hat to wear to a western wedding has been a sweet spot for sales for HM.

“With decorating hats, the possibilities are endless,” concluded Julieanne. “If you want a hat where you feel special at a good price point, we will take the time and care to give you that experience.”

HM is hosting an event before the National Western Stock Show & Rodeo in Denver this month. For more information, visit harvey-martin.com or email info@harvey-martin.com.

 

 

By Hollen Wheeler; photos courtesy of Annie Mohler and Addi Blocher