DCS Montessori book fair smashes goal
Head of School Jeromy Johnson showed his school spirit with students by dressing as a clown after the students broke school records for book sales at the annual book fair.
Article and photo by Tracy Dudley
Although DCS Montessori has never sold more than $10,000 at its annual book fair, this year administration set a goal to sell $11,000 in books. In order to strive for this lofty goal, the school forged a neat little marketing campaign with several creative components.
The theme for the event was termed “Destination Book Fair.” Students, with help from Art teacher Katie Bright, created travel-themed art to decorate the school and promote the book fair. In addition, teachers created wish lists for books they wanted for their classrooms, and generous families purchased many of these books.
The school also hosted “Bring a Grandparent to Lunch” days and collected spare change for “One for Books,” a program where Scholastic matches monetary donations with a donation of up to one million books for National non-profit organizations dedicated to helping families in need.
As an added bonus for reaching more than $11,000 in sales, Head of School Jeromy Johnson (pictured right with several students) promised to wear a clown costume during an entire school day – including outside in the bitter cold dismissal car pool line.
“We smashed our goal and sold $13,107.96 in books, which means our Library receives more than $8,000 to spend on new books,” said Librarian Cindy Walsworth.