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“Sock-it-to-em” with warm socks this winter

Bridget Johnson of The Gathering Place in Denver (left) happily receives
hundreds of socks from Susan Elizabeth Lee (center) and Phillis Shimamoto
(right), the co-founders of the “Sock-it-to-em” campaign.

By Lisa Nicklanovich; photo courtesy of Susan Elizabeth Lee

Susan Elizabeth Lee, a Castle Pines Village resident for ten years, began the “Sock-it-to-em” Sock Campaign in 2011 with her girlfriends to collect and deliver socks to the homeless in Denver between Thanksgiving and the end of December.

To their delight, they collected 571 pairs of socks their first year. In 2012, the number took a huge jump thanks to being on a few radio shows — more than 10,000 pairs of socks were collected! With her friend and co-founder, Phillis Shimamoto, Lee delivered the socks to the homeless in Denver and thousands across the country through a number of different charitable organizations.

Lee said, “Temperatures are plummeting and the homeless of Denver and across the country are in dire need of socks. We’re in our third year of the “Sock-it-to-em” campaign and the Castle Pines community can contribute as well as friends and family across the country.” Socks are the number one clothing need of the homeless, one fourth of whom are children. Lee always has new socks at the ready on her car’s front seat to hand out the window to someone in need. “It’s amazing how grateful people are; it’s like I handed them a bar of gold!” Lee exclaimed.

The campaign needs socks for all ages and sizes, male and female. Drop off new and gently used clean socks at Leading Edge Physical Therapy or MIYO Cafe´ (free drink for those who bring socks!) in Castle Pines through December. Also, the annual “No-Socks Day” is December 11, so pledge to spend the day sockless while donating a pair of new socks to the campaign.

On December 5, Lee will be one of ten recipients to receive the “People Helping People” Award at the Touching Lives TV Awards Show in Los Angeles. In addition to establishing the “Sock-It-To-Em” campaign, Lee is also a contributing author to the book “Women Will Save the World,” the CEO of EQ Media, Inc. and the creator of “I Believe in Me!”, a program for preschoolers that teaches skills of character, cooperation and confidence.

For additional information, visit For more information about Lee’s “I Believe in Me!” program, which is the recipient of a silver Parents’ Choice Award, visit



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