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New Expertise in Luxury Home Market

Renee Palmer – Keller Williams Real Estate

by Anthonette Klinkerman

Renee Palmer with Keller Williams Real Estate – Park Meadows recently completed the Certified Luxury Home Marketing Specialist training, offered by the Institute for Luxury Home Marketing.

The course, which covered such topics as demographics of the affluent, lifestyle segmentation, trends and amenities in today’s luxury home product, and creating a marketing plan for the multimillion dollar property, was developed by Laurie Moore. Moore is the founder of the Dallas-based Institute for Luxury Home Marketing, and author of the book Rich Buyer, Rich Seller! The Real Estate Agents’ Guide to Marketing Luxury Homes.

“The course is a step towards earning the prestigious Certified Luxury Home Marketing Specialist designation which The Institute awards internationally to sales professionals who meet performance standards in the upper-tier residential market,” said Moore. “Renee Palmer is an example of a sales associate who works to hone the special skills and competencies necessary to provide exceptional service in the fine homes and estates marketplace.”

“The training provided new insight about the upper tier market, helped me polish my skills, and provided valuable networking contacts with other agents across the country who specialize in luxury properties,” said Palmer. “In addition, I discovered new and creative tools for promoting luxury homes and estates and new resources for finding buyer prospects. Home buyers and sellers will benefit from my new knowledge.”

For more information, contact Renee at (303) 663-5165 or email Contact by email.



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