Welcome to the cookie Crumbl
Article and photo by Terri Wiebold
As the parent of two college students, my credit card was no stranger to Crumbl Cookies, the Utah-based bakery brand popular for its decadent flavors and late-night delivery. It wasn’t until Devrie Jones opened her store at 323 Metzler Drive in Castle Rock on November 19 that I experienced Crumbl first hand, giving me a greater understanding of the brand’s cult-like cookie following.
“I am a total cookie person, and when I heard that the first Colorado store opened in Thornton in 2019 and the great response it was getting, I knew I wanted to do this. It was on a total whim,” said Jones. Having never even tasted a Crumbl cookie before, Jones called the corporate office to see if she and her family could open the first franchise in Douglas County. “The next thing I did was drive up to Thornton and buy several boxes of cookies to see if they really were the best cookies in the world,” she said. They were.
Crumbl specializes in large, freshly baked cookies, with six flavors available per week. Two signature flavors – traditional chocolate chip served warm from the oven and a chilled sugar cookie with signature pink icing – are available daily, with four additional specialty flavors that rotate weekly.
“Part of the excitement surrounding Crumbl is that every Sunday night corporate announces the specialty flavors for the week on social media,” explained Jones. There are more than 120 flavors from which to choose. Topping her personal favorites are the Nutella and sea salt cookie and the raspberry cheesecake cookie.
In addition to cookies, Crumbl offers gourmet ice cream and bottles of the ultimate cookie partner, milk.
As with any franchise, Crumbl stores all share the same logo, white/black/pink color scheme and branding. “Fortunately, we love the minimalist aspect of the business,” said Jones. “My husband is a surgeon and I am a part-time operating nurse, so we love that everything is simple, clean and polished.”
Crumbl, is a pick-up-and-go business model with no indoor dining available. Items can be ordered in the store, online or through the app, and curbside pickup or delivery options are available. Hours of operation are Monday through Friday, 8 a.m. to 10 p.m. and Friday and Saturday, 8 a.m. to midnight. Single cookies sell for $3.68, the ever-popular four pack is $11.98, and a dozen is $28.48. Mini cookies are available as a catering option with a minimum of 50 cookies.
When asked why they chose the 80108 ZIP code for their store location, Jones replied, “Although it is a fast-growing community, you still get a little bit of that hometown feel. We love that we work close to home.”
To learn more about Crumbl, check out their ad in The Connection February E Guide insert.